hotels

The traceable steps a user will take before eventually deciding to book a room in your hotel is known as attribution. Sometimes it can be a simple path, but other […]

At Koddi, we get excited about being able to gain the most granular insights into our metasearch campaigns bookings, so the more data we are given, the better we are […]

A few weeks ago Google started rolling a new feature within Google Maps that allows users to ask questions to a business directly from the search results page. The feature, […]

While going through old books the other day, I came across a textbook from my Ancient Greek class in high school. Thumbing through the book, an interesting word jumped out […]

For the past 20 years, I’ve lived most weeks out of my suitcase while traveling for work. And in that time, I’ve seen the rise of and become a “bleisure […]

In this Pegasus partner report, George Roukas with Hudson Crossing examines what attribute-based shopping is, what it means for hotels, and what benefits consumers can expect from this new technology. Background Two modes of […]

In an effort to land repeat customers (and increase direct bookings), loyalty programs are one of the most effective strategies out there. A study by Cornell University found that guests […]

Airbnb knows how to make waves in the accommodations booking industry. Over the last few years, the San Francisco-based company has taken major market space away from more conventional hotel […]

A recent study* by Egencia®, the business travel arm of the Expedia group, found that despite the wide use of travel policies worldwide, “rogue booking”, the practice of business travelers […]

With its growing influence in the travel space, hotel marketers understand the immense value of earning a legion of “Likes” on their Facebook page. This iconic symbol represents the new […]