hotels

  When hotels get started with digital marketing, often the first thing they tend look at is advertising on social media and large search platforms such Google AdWords and Bing. […]

What do airlines, tour operator and hotels have in common? All of them sell fixed time-limited resources. Moreover, when it comes to maximizing revenue from a fixed resource, say, hotel […]

Your hotel website is the first place virtually all of your future guests will engage with your property and set expectations. But more importantly, as hotels struggle to increase rates […]

With new online platforms popping up all the time, it’s easy to get caught up in the excitement of new marketing and communications opportunities. While it’s important to keep up […]

As a hotelier, you want to get the best return for your marketing dollars by marketing to your target consumer. Google Analytics is a powerful (free!) tool for precise data […]

Considering the first page of search engine results receive 92% of all traffic, for your hotel to be found on Google you need to prioritise key components of search engine […]

Global is a big word and now that we have your attention I want to define global in a hotel setting. Global refers to all sources of revenue and their […]

  It’s a fact that in today’s hotel marketing world, managing online distribution performance, hoteliers need to activate various triggers and a very wide range of skills: The good news […]

Diversification, new source markets, non-rooms revenue streams and a pro-active, long-term strategic mindset are key revenue management tactics to keep in mind in view of increasing hotel inventory in the UAE, […]

The insights gained from Guest Satisfaction Surveys are invaluable for hoteliers to identify what guests like/dislike and why. By acting quickly and efficiently on this feedback, hotels can deliver service […]