hotels

What Facebook News Feed Changes Mean for Hospitality Marketing

By now, we’re sure you’ve heard about Facebook’s plan to change their News Feed and, ultimately, the way users receive meaningful content within the social media giant’s platform. The news […]

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How to Prevent and Manage Cancellations and No-Shows

It’s happened to every hotelier. The afternoon begins well, the transition between check-out and check-in is proceeding, rooms are being cleaned, last minute details arranged, special requests organized, and you’ve […]

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Training Your Hotel Staff On A New PMS Should Take Minutes, Not Days

Time is an incredibly valuable currency, especially in the hospitality world. Running a hotel effectively requires efficiency and guest-focus to always be top of mind — which means your staff, […]

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Lookback Windows Explained: Measure Impact of Your Travel Advertising

Lookback windows are crucial for any travel marketer’s attribution model, because they assist you in measuring your marketing strategy. To help you understand this concept, let’s review the five W’s […]

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Free Property Management Software – More Disruption?

Our industry is ripe for all kinds of disruption. The two big disruptors today are online travel agents and home sharing services. NB: This is an article by David Lund, […]

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Micro-Moments: The Future of Digital Marketing

American consumers spend an average of five hours a day on their smartphone. These powerful devices provide us with constant connection and instant access to the entirety of human knowledge. NB: This […]

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6 Marketing Tips to Become a “Social” Hotel

Is your hotel looking to take your social media marketing to the next level? Hotels that consistently connect with their guests via social media have been found to increase awareness […]

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The Most Important SEO Updates for Hotel Websites in 2018

This is not the first time we’ve written on the topic of SEO for hotels. Considering the growing number of travelers searching for hotels online and the rapid evolution of […]

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Hotel Website Conversion Rates: Key Tactics for Improvement in 2018

As the travel planning journey continues to become increasingly more complex, hoteliers need to be looking for more impactful ways to engage and retain their best potential guests. Today’s typical […]

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10 Don’ts of Email Marketing

Effective email marketing can increase brand awareness, drive up room bookings and improve guest retention. To get optimal ROI for your time and money, however, you must sidestep the following […]

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