hotels
The Top 3 Features to Look for in a Hotel Booking Engine
Every hotel that wants to hold on to and grow its direct bookings is going to need a booking engine. A booking engine enables a hotel to accept direct bookings […]
Thinking In Terms of “Total Revenue Management”
Over the last 10 years, revenue management has gone from being an undertaking with uncertain financial upside potential to a strategic imperative with highly predictable revenue outcomes. NB: This is […]
The Mobile Booking Trends of Luxury Hotels
Global smartphone usage topped 2.3bn in 2017. Based on an estimated world population of 7.6bn, that’s over 1 in 3 people who now own one. Usage figures continue to grow […]
Facebook is Changing and So Should Your Hotel Content
Mark Zuckerberg’s announcement lays a foundation for how Facebook’s News Feed will operate in 2018. The change? Less organic content from businesses, brands, and media and more content that encourages […]
Dreaming to Booking Part IV: Capitalize on the Booking Phase
Finally, after the daydreaming, advice-seeking, and travel planning comes to an end, the long-awaited moment arrives where travelers are ready to book. This is the moment of truth where your […]
CRM + PMS = Time to Wake up and Smell the Coffee
Think about all your possessions, all your worldly belongings, how you travel, and where you stay. I have just walked through my house in my mind and thought of brands […]
3 Things Keep Hoteliers Awake: Acquisition, Distribution and Differentiation
Hotel owners and revenue managers perform a high wire act of handling the proliferation of new technologies while keeping operations steady and finances healthy. NB: This is an article by […]
8 Instagram Marketing Tools You Should Be Using & Why
It’s a fantastic place to be, but social platforms can suck in your time pretty quickly unless you get the right tools to manage them and improve your efficiency. Here […]
Landing Pages: 8 ways to increase conversion on your paid traffic
It can be frustrating when you spend time (and money) creating a marketing campaign that for some reason just doesn’t convert. Whether you’re trying to drive hotel bookings, leads for next […]
6 Tips to Organically Grow and Maintain Your Hotel Database
I love working closely with customers on optimizing their email marketing strategies. Fundamental to any successful email strategy is a healthy hotel database, as the property management system (PMS) is […]
