hotels

Why the Gulf’s hotel boom doesn’t have to lead to bust

According to figures from hotel data company STR, Dubai currently has the largest hotel room pipeline of any city in the world, standing at over 50,000 rooms on an existing […]

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How Voice Search Will Impact Travel Marketing

Did you know that 40% of US adults use voice search per day? According to Search Engine Watch, people now perform 35 times more voice searches on Google than in […]

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How Video Content Can Powerfully Boost Your Hotel’s SEO Efforts

Google is getting more and more sophisticated when it comes to differentiating between high and low quality content. Traditional SEO tactics such as link building have been replaced with an […]

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3 pointers to improving your e-reputation

Today everyone knows it and everyone does it: encourage customers to post comments on social networks and opinion sites. However, not everyone gets the same result. Why is that? Because […]

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Is the era of the direct bookings coming to an end?

Recent years have seen a rise in the number of the online booking platforms. They’ve become increasingly popular, and as the intermediaries between hotels and their guests, seem to be […]

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Why 2018 Will Be Great: Hotel Industry Forecast

The big news in 2017 was the stock market, consumer confidence and the economy in general. Tax reform, wage growth, reduced regulations and the strength of our nation could keep […]

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Hotel CEOs Reveal Strategies for Expedia, Google and Airbnb

What do hospitality executives think of the current hotel distribution landscape, and the emergence of Google Hotels and Airbnb? And would they ever consider walking away entirely from a particular online travel […]

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2018 Revenue Management: Loyalty, Group, Ancillary & Personalization

As technology constantly evolves, so does revenue management (RM). Dan Skodol, VP of Revenue Analytics at Rainmaker, recently gave a presentation on the top trends in revenue management. The trends […]

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Guide for Hoteliers: How To Improve Your Website

This is one question that we get from clients every day, and rightfully so – as that is what we do – improve your website. Sometimes, the simplest changes to […]

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CRM: A Hotelier’s Guide, part 1 — The building blocks

Hotels train staff to ask that question. But should they? We don’t think so. Firstly, posing that question to a returning guest will likely leave them feeling pretty underappreciated. Second, […]

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