hotels
3 Pace Report Metrics That Will Reveal Hidden Revenue
For many hotels, the time-honored Pace Report forms the heart and soul of their RM analysis. NB: This is an article by Robert Hernandez, Revenue Analytics Coach at Origin World […]
Hotel Ecommerce Could Get A Boost From Data And Analytics
Let’s face it: Hotel ecommerce has a long way to go, and booking a room is not the most pleasant experience. There are a hundred websites listing the same hotel, […]
A hotelier’s guide to the top social platforms in Asia-Pacific
The Asia-Pacific region, not including South Asia, already boasts over two billion mobile users, with China accounting for just under half of that. NB: This is an article by Nicki […]
Hotels Drive High-Impact Direct Bookings with Metasearch
Last year we saw the direct booking journey make the move to metasearch. For travelers, it meant a more seamless booking experience. But what did it mean for hotels? […]
Earn more direct bookings for your hotel with transparency
On Monday morning, I decided that since I knew all about the high commissions that hotels are charged for bookings through online travel agents (OTAs), I would do the right […]
Geo Targeting for Hotels: Get More Transient Business
Looking for more transient business for your hotel? Well, I might just have the answer for you. It comes in the form of a 10 minute time investment in AdWords. […]
Headwinds for Big 3 OTAs: Expedia, Priceline and TripAdvisor
Wall Street prefers the term ‘headwinds’ to ‘problems’, and there are an awful lot of them in the travel stories coming out of brokers at the moment. The numbers show […]
Is Google AMP the Right Choice for Hotel Websites?
You may have heard about Google’s Accelerated Mobile Pages (AMP) project. Countless articles have been written on this very subject. First introduced in 2015, The Google AMP project aims to […]
7 Tactics to Increase Engagement Across Your Social Media Channels
How do you measure social media success? Which metric is even more important than how many likes your Facebook Page has or how many followers your Twitter or Instagram accounts […]
Other operated departments minor source of revenue for most hotels
In lodging industry parlance, other operated departments are frequently referred to as minor operated departments. Based on recent trends in other operated department revenues and profits, these sources of income […]
