hotels

Tone of voice is key for a brand like Virgin Holidays, especially when it comes to grabbing the attention of email subscribers. Previously, the company has relied on copywriters to […]

At the Dorchester Collection of ultra-luxury hotels, we use big data and analytics to help us improve our guest offerings and marketing. Our tool, Metis, analyzes data from online reviews […]

The hospitality industry is enjoying its longest expansion and healthiest growth in decades, yet there are some troubling trends beginning to surface that threaten profitability and overall performance. One of […]

For any hotel business to survive and thrive in this industry, it has to have a perfect plan that works best for growth and hotel revenue hike. (Actually, this is […]

More and more people are offering their homes through peer-to-peer sites such as Airbnb to generate extra income, and those who are awarded “Superhost” status can expect to receive more […]

With regards to running the hospitality business, it’s never as usual. It might be on immediacy is a major part of traveling. Maybe it’s the financial uncertainty that wreaks ruin […]

With over 4 billion searches happening every day, the Google ecosystem continues to be one of the best suites of products available for hotels to drive online users to their […]

Innisfree houses a robust internal marketing agency called Bee Loud. Recently, the executive team and many General Managers reached out to us with concerns about our digital advertising spend. We […]

Hotel marketing automation provides the required competitive edge you need to connect with guests by targeting them with the right information at the right time. With marketing automation solutions, you […]

Businesses in the digital era thrive and die by ratings and reviews. Those little stars on platforms such as Google Business, Yelp and Trip Advisor can hold more sway than […]