hotels
Using email marketing at your B&B to boost direct bookings
Email marketing continues to be a strong driver for traffic, engagement and bookings. Yet while you intuitively know you should be using it more, email blasts seem more appropriate to […]
7 Latest Instagram & Facebook Features You Should Know About
NB: This is an article from Staah Facebook News Feed Update An explore page, group video, hashtag in profiles and updated messenger, here are a few Facebook and Instagram features […]
Airbnb is out, new disruptors are in
Amid positive trends in tax reform and optimism around positive hotel performance metrics, the specter of a new disruptor looms over the hospitality industry. The NYU Hospitality Conference, held at […]
5 Ways of Optimising Your Email Marketing Strategy
In today’s technology-driven world, a common part of our morning routine is reaching for a mobile phone, followed by checking emails. The importance of an effective email marketing strategy for […]
How to create destination content using Airbnb’s Guidebook approach
Our industry may have many varied opinions about Airbnb, but there’s no denying the platform has a great content and customer engagement structure. Airbnb and its hosts put the utmost […]
How Technology Impacts The Guest Journey – Pt I: Pre-Stay Phase
Remember “The Jetsons”, that old cartoon about people living in space? If you do, you’ll know just how far away that whole storyline seemed to be back then.Now… not so […]
Hotstats Hotels Performance: MENA, Europe, UK and US (April 2018)
MIDDLE EAST & AFRICA Profit per room at hotels in the Middle East & Africa fell by 12.1% year-on-year in April as revenue levels crashed on the back of plummeting […]
A Winning Local SEO Strategy for Your Hotel in 2018
The Local SEO landscape has seen significant changes over the past decade and in 2018, the old school tactics are no longer moving the needle. This article provides detailed actions […]
Why brands should really be scared of Expedia
One of the bigger gripes leveled at brands is that there are too many of them. If you’ve attended any hospitality conference, you’ll recognize this as a frequent refrain uttered, […]
5 Reasons Your Hotel’s Conversion Rate Is Low And How To Fix It
Getting customers to your hotel’s website is one thing. Converting their clicks into bookings is quite another. According to Sam Weston, marketing manager for 80 DAYS, conversion rates for hotel […]
