hotels

You Need to be Aware of The Facebook Path to Purchase at Your B&B

In the B&B industry, there’s a lot of talk about the online booking journey and what steps you can take to improve direct booking conversions through your website. NB: This […]

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Communication Techniques to Enhance The Guest Experience

Hotels are frequently told how the latest tech tool will improve the guest experience. A lot of these gadgets have real value, but arguably, the easiest and cheapest way to […]

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How Hotel GMs Can Generate Profits Above Owners Expectations

The economic collapse of nearly ten years ago brought not only havoc to the hospitality industry, but also created a new type of hotel owner: the activist owner. These owners […]

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How do Instagram’s New Features Compare to Facebook for Hotels?

As with every business that wants to stay relevant, competitive, and innovative, social media channel Instagram is constantly updating and seeking to make improvements. The growing platform, owned by Facebook, […]

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How Can Guest Feedback Increase MICE Business

Does the thought of hundreds of guests descending on your property, filling the rooms, restaurant, halls and lobby sound like a dream, or a nightmare? On the face of it, […]

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Should every hotel invest in book direct campaigns?

If booking direct is so attractive and several hotels are joining the movement, is it universally attractive? Would every single hotel benefit from a book direct campaign? NB: This is […]

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Incentivize Guests to Book Directly: Offer Value-Adds That Cost Nothing

Today, I’m going to share the second (of three!) important takeaway from this article series: how hotels can boost direct bookings WITHOUT discounting or adversely affecting their bottom lines. NB: […]

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Does your hotel need a loyalty program? Six points to consider

Loyalty programs have become a standard for many hotel brands. But if you are a smaller establishment, or you don’t have a hotel rewards programme in place, you may be […]

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Content Marketing For Hotels And Why You Can’t Ignore It

What Is Content Marketing? You might say it’s what drew you to this blog post. According to The Content Marketing Institute, a resource for information on all things content marketing, […]

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How Independent Hotels Can Tackle Challenges With Cloud PMS

We will be discussing how independent hotels can reduce hotel operating costs with a cloud-based hotel management system. But since lowering costs directly relates to profits, we will also be […]

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