hotels

Email marketing, is not dead. Please stop writing think pieces planning its premature funeral. In fact, email marketing has still got serious spunk. It continues to report high ROI on […]

The data and analytics capabilities of a hotel business intelligence (BI) tool provide foundational support for today’s cutting-edge revenue management solutions. NB: This is an article from Rainmaker Working together, […]

A/B tests drive growth – if you do it right. Qubit found that poorly conducted A/B tests can hurt revenue because the wrong changes were made. If you’re not A/B […]

Today’s hospitality landscape is characterized by increasing room supply and high cost margins. NB: This is an article from Bespoke RM And while there is enough space for everyone to […]

Stop wasting time researching on Google and wading through useless pages. Efficient hotel marketers know how to properly tweak their marketing questions to get the most targeted and relevant results. […]

It’s easy for upmarket hotels to use beautiful photography to sell their rooms online, but even if you don’t have the most breathtaking interior you can still use personalised content […]

Hotel booking sites must review the way they rank and display rooms, the UK’s competition watchdog has said. Some sites may be making misleading claims about discounts, the Competition and […]

The hospitality industry is enjoying its longest expansion and healthiest growth in a generation, yet some troubling trends are beginning to surface that threaten profitability and overall performance. One of […]

Some of the most influential leaders in the hotel distribution space are looking to machines and artificial intelligence to help remove friction in the process and improve distribution best practices. […]

Did you know that online reviews can be used as a sales tool? While many hoteliers recognize that a great online reputation is vital to the sales team, few sales […]