hotels
How to Explore Google Hotel Ads for Untapped Hotel Sales
Over the past few years Google has made a conscious effort to be a bigger player in the travel industry. Google My Business, Google Adwords, Google Analytics, and Google Hotel […]
How a Niche Marketing Strategy Increases Your Hotel Revenue
It is weird, it is off-beat, but let’s talk about geek culture and what you can do to tap into this niche world to bring in more business to your […]
5 Pain Points Every Revenue Manager Goes Through
Revenue Management is an amazing discipline: dynamic, ever-changing and evolving, cross functional and anything but boring or about crunching numbers only! There are plenty of moments of gratification in the […]
Why Do Hotels Need Business Intelligence Tools?
Data is everywhere. In our computers, in our phones, in the cloud, and virtually every kind of system or software that records information. Let’s just say there is a lot […]
5 Uncommon Tips to Get More Online Hotel Guest Reviews
We live in the age of the customer, and the sooner we embrace this fact the higher our chances of succeeding. In this age, customer feedback is one of the […]
Expedia’s New Package Approach Could Upend Distribution
The marriage of convenience between hotels and online travel agencies gets rockier whenever one of the partners goes too far to gain the upper hand. Expedia’s recent changes to its […]
Are Hotel Reward and Benefit Platforms Worth Investing In?
The sheer scale of the hotel industry means that hotels are in a constant battle for attention. In this increasingly competitive online booking space, they’re often forced to drive down […]
How Data Informs the Hotel Guest Experience
What makes an exceptional guest experience? This is the question hoteliers find themselves continuously striving to answer as they work to refine (and evolve) their service offering. However — this […]
7 Top Trends in Hotel Distribution Today
The landscape of hotel distribution is constantly evolving. With technology advancing at a bombarding speed and the traveller behaviour undergoing a massive shift, hotel distribution has started to play an […]
Shifting From High Volume Bookings to High Profit Bookings
When it comes to measuring all-inclusive hotel performance, it’s common to look at the occupancy rate alongside other key performance indicators (KPIs), such as revenue per available room (RevPAR), as […]
