hotels

This year is set to be a big one for Instagram marketing. According to Social Media Examiner’s annual report, in 2018 some 69% of marketers plan to increase their investment […]

Online hotel booking systems have redefined the hotel industry space. Not only have they made hotel reservations easier for guests, they have also made hotels more accessible to guests, regardless […]

In 2017, Google rolled out a number of new initiatives at their Google Marketing Next event. In 2018, this event is called Google Marketing Live, but once again we’re getting […]

Ensuring that your hotel website has a good technical SEO setup is crucial for the success of your SEO strategy. Otherwise you may jeopardize your site’s search ranking if the […]

A successful digital marketing plan for your hotel in 2019 needs to be centered around your guests, potential guests, past guests, meeting planners, followers, clients, Millennials, Baby Boomers, and Gen […]

The ability to forecast demand accurately is the base of all successful and effective revenue management strategies. Forecasting allows your hotel to assess potential risks and opportunities, anticipate future demand, […]

Is it a temporary reset or the metasearch new reality? Metasearch critics have long warned that comparison-shopping businesses from Trivago to TripAdvisor have been overly dependent on a couple of […]

An automatic email campaign can be a very effective way of driving interest, capturing data and securing revenue for your B&B – as long as you do it right. NB: […]

Today’s tech-savvy independent hotels have cause for celebration. In fact, according to data from Expedia Group, independents have two reasons to feel good about their standing in the hospitality industry. […]

When it comes down to it, the ‘threat’ of home-sharing businesses such as Airbnb is not universally the same to every hotel. Depending on location, size, and brand some hotels […]