hotels

Ten Years Later: Has U.S. Lodging Industry Really Recovered?

Lodging is a cyclical industry meaning that it passes over time through four distinct phases: peak, contraction, trough and expansion. Most industry participants believe that 2007 was the previous peak […]

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Hotel Marketing Budgets: How Much is Actually Enough?

According to a recent study, Booking.com and Expedia return $16 for every dollar spent on marketing. This looks great on paper, but the reality is that over the last decade […]

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Outshine OTAs: Engage Guests By Telling Your Hotel’s Story

Competing against Expedia, Booking.com and the other major online travel agents for travellers’ attention and bookings is an ongoing battle for all hoteliers. NB: This is an article from eTourism […]

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Mobile First – How to Master Google’s Changes

With nearly 60% of online traffic being on mobile, it’s no wonder that Google is prioritising mobile-optimised websites on its search pages. Unless Google finds your website mobile-friendly, other sites […]

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Budget Season: What You Need to Consider for Your 2019 Hotel Tech Stack

It’s officially budget season, and the growing list of priorities and considerations is currently top of mind when planning for a successful 2019. NB: This is an article from TrustYou […]

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How To Manage Online Reputation For Your Hotels

In recent years, online reputation management for hotels has emerged as a critical function; a means of measuring guest satisfaction, guiding improvements, and attracting more bookings. NB: This is an […]

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9 Surefire Tips To Boost Your Hotel Revenue On Black Friday

Once a classic American holiday tradition, Black Friday – the mega shopping day just after Thanksgiving – has firmly established itself on this side of the Atlantic as well. NB: […]

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Unplugging the Brand and Cranking Up the OTAs: Hotel Overachiever

It’s nothing new to hear about hotels or owners who have said “good bye” to brands and have gone on their own as an independent hotel. This is the story […]

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Why Asset Managers and Owners Should View Hotel Maintenance as a Revenue Opportunity

Hotel Preventive Maintenance (PM) has long been viewed as a necessary hotel engineering function and best practice. NB: This is an article from Guestware Most owners assume the management team […]

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Basic, Better, Best: Low Season Revenue Strategies

Low season; it’s a term no hotelier likes to hear. In times of lower demand, some hoteliers adopt the ‘busy hotel is a successful hotel’ strategy, accepting lower-rated business and […]

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