hotels
5 Ways Hotels Can Drive Revenue in 2019
As a hotelier, you focus on getting more bookings, increasing occupancy, and selling rooms at competitive rates to drive revenue for your property. NB: This is an article from Hotelogix […]
Don’t Let the WhatsApp API Delay You from Implementing Guest Messaging
For the time being, WhatsApp is limiting the rollout of its business API to select brands. Some hoteliers are using this an excuse to delay the implementation of guest messaging, […]
Metasearch Isn’t Dead; You’re Just Doing it Wrong
Let’s be clear: hotel metasearch isn’t your average digital marketing outlet. A property’s price listing competes against a multitude of online travel agents (OTAs) and wholesalers*. Compared to other channels, […]
4 Quick Ways to Boost Your Hotel’s Checkout Conversion Rates
Ever since online travel agencies took off, direct conversion rates in hospitality have been so poor that many hoteliers had simply given up on maintaining and upgrading their websites, instead […]
Why Being a Small Hotel Doesn’t Mean You Cannot Be Popular!
Historically there have been a many a times when the small but mighty have reigned victorious – ‘David and Goliath’ being one of the most commonly used references. There have […]
Earned and Unearned Revenues – Understanding the Difference
Just like baseball has an unearned run as a scoring feature, in business we have unearned revenues. In this piece I will discuss the difference between earned and unearned revenue […]
Top Channels That Drove Revenue to Your Property in 2018
Airbnb makes it to the top 10 list in UK, Thailand, and Malaysia. Booking.com comes out strong at No. 1 followed by Gobibo, while direct bookings on hotel websites continue […]
Strong Loyalty Adoption Provides Key Benefits to Members and Hotels’ Bottom Line
A new, updated Kalibri Labs Special Report, Book Direct Campaigns 2.0: The Costs and Benefits of Loyalty 2018, provides conclusive evidence that the loyalty member campaigns first launched almost three […]
Current Hotel CRMs May Be Doing More Harm Than Good
CRM software boasts so much potential, but is that potential being maximized? NB: This is an article by Terri Miller, CEO & Co-Founder of Concilio Labs Hotels worldwide are looking […]
The Psychology of Online Reviews
Back in ancient Rome, gladiators would signify the end of a fight with either a thumbs up or a thumbs down, which was basically a very simplified, and rather brutal, […]
