hotels

How to Entice Corporate and Bleisure Travelers to Book Your Hotel

Bleisure travel has seen a huge increase in the past two years. According to Expedia’s recent report titled Unpacking Bleisure Traveller Trends, there’s been nearly a 40% rise in bleisure […]

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10 Smart Hotel Marketing Strategies to Increase Bookings

There are two types of people: those who love staying in hotels and those who hate it. I must say that I lean more towards the latter, and often find […]

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Optimize Your Hotel Website for Conversion

Imagine for a moment your hotel website is not getting the amount of reservations you expect. You and your staff need more guests to come in and there are fewer […]

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Remarketing: How It Works and Why Hotels Should Do It

Of all the people that visit a hotel’s site, only 2% (on average) end up making a booking. So, while it might feel like getting traffic to your website is […]

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What Does TripAdvisor Move To Social Mean For Hoteliers?

If you’ve been living under a rock this past week or two you might have just missed TripAdvisor’s unveiling of its new site and mobile experience. The debut of Travel […]

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Why Persistence Is Key When It Comes To B&B Marketing

In all likelihood, a potential guest is not going to book a stay at your property after stumbling upon your B&B website for the first time. NB: This is an […]

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Latest Facebook & Instagram Updates Hotels Can’t Afford to Miss

The past two weeks have been particularly busy in the social media world, and this week’s newsletter can prove it. Ready to find out about the latest updates and how […]

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Top 3 SEO Tips to Make Your Hotel Website Ready for 2019

This piece on hotel website SEO tips for 2019 is not the first time we’ve written on the topic of SEO for hotels. Considering the growing number of travelers searching […]

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This Is What Total Revenue Management Analytics Looks Like

Five years ago, Dan Ariely, a professor and director of the Center for Advanced Hindsight at Duke University, compared Big Data to teenage sex for several funny reasons. I’d like […]

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5 Useful Insights Hotels Can Get From Analyzing Guest Data

In today’s world, travelers have become more technologically sophisticated. It is becoming increasingly difficult to measure guest behavior through a standalone system. The modern hotel marketer is encouraged to be […]

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