hotels
What Do These Shifting Consumer Profiles Mean For Your Hotel?
New data from Euromonitor International shows the ever shifting nature of consumer profiles, detailing eight personality types that influence the motivations behind the purchases customers make. The data offers insight […]
New Math for Hotel Spend Management
For many years, travel program success has been measured in savings. In an effort to simplify hotel program management, companies define success by the number of rates negotiated and whether […]
Hotel SEO: How will Google’s new EAT Algorithm affect your property?
In August, Google rolled out a new algorithm update that is already causing widespread changes in both organic and local search engine rankings. Although some specific types of websites appear […]
A Hotelier’s Guide to Responding to Online Reviews
Today’s consumers rely heavily on reviews to make purchasing decisions. The quantity and quality of online reviews are both considered when determining what to buy or where to book. That […]
8 Ways the Best Revenue Managers Have Re-Defined their Job
The 25,000 or so Hotel Revenue Managers around the world are self-dividing into two distinct categories: those that are well prepared (or preparing) for 2024 and those that are well […]
Why You Need to Take a Holistic Approach to Hotel Budgeting
As summer’s warm breezes and lush, green growth transform into the vibrant colors and crisp air of the fall season, another familiar season arrives in its wake: the often dreaded […]
Department Managers Want to Do Their Monthly Financial Forecasts
You probably read the title and said to yourself, “No way, that’s a load of BS. There is no way my managers want to do their financial forecasts. Heck, I […]
The Evolution of The Hotel Booking Journey
We’ve all done it… We’ve all stayed at a beautiful hotel, visited an amazing destination, or eaten delicious food at a first-class restaurant. We’ve also taken great pleasure in telling […]
4 Ways To Attract More Families To Your Property
Family travel is on the rise. Between 2014 and 2017, Google searches for family vacations grew three times faster than other searches in the travel sphere. As part of our […]
When Marketing And Revenue Management Walked Into The Sunset
RM and marketing have typically been two distinct functions but with new ancillary fees, the drive towards personalisation and greater demand for clever merchandising, this is changing. Marketing and revenue […]
