hotels

Turning Data Into Profit: How Hotel GMs Can Apply Insights

For the third year in a row, Forbes[1] reported “Data Scientist” as the best job in America. The job pays well (median base salary of $110,000), and qualified data scientists […]

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Why Revenue and Marketing Managers Should Work Together

“You might feel a slight sting.” These are the last words we hear before the prick of the needle, but with that little sting comes the reassurance that we’re on […]

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Revenue Managers: How we get it wrong…(Pt 2)

Revenue Managers are often promoted through the ranks of Reservations or Front Office and often thrown into ‘spreadsheet mania’ without any thought or respect given to the enormity of the job.

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Hotelier’s Guide to Creating Special Offers

Finding and booking the perfect hotel takes time. Beyond rate, hotel shoppers are looking at plenty of other factors, such as amenities, local activities, and nearby restaurants. NB: This is […]

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VAT Survival Guide For Irish Hoteliers: 25 Ideas To Slash Cost Of Booking

Regrettably, the rumours have been confirmed. Long feared by tourism businesses all over Ireland, the government has recently declared that the sector’s VAT rate will increase from 9% to 13.5% […]

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Is word-of-mouth still a way to get bookings at your B&B?

Industry experts are constantly emphasising the importance of implementing new distribution and marketing strategies at your B&B, but there’s still something to be said for word-of-mouth referrals. NB: This is […]

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7 Ways to Boost Direct Bookings with Your Hotel Front Desk Staff

There is a powerful resource for increasing direct bookings at your disposal. One that’s available to every hotel, yet it’s often overlooked and underutilized. NB: This is an article from […]

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What Properties Can Learn From Airbnb And The Sharing Economy

First it was the online travel agencies (OTAs) in 2000. Just when hoteliers learnt to co-exist with these intermediaries, along came the revolution that took everyone by storm – the […]

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Cross Department Collaboration is Key to Optimizing Group Business

Getting the right group business in your hotel at the right time for the right rate requires a holistic approach from your entire hotel operations team. In the current environment, […]

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Guest Personas and Bridging the Gap Between Browsing and Buying

Building a useful marketing strategy has become increasingly complicated with the advent of social media. Guest are now closer than ever to brands and their representatives, making impersonal and generalized […]

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