hotels
From Revenue Manager to Hotel Data Scientist
We are living in the data-driven era where most innovation in business, medicine, education, and government will come from the application of mathematical models and algorithms to large volumes of […]
City/Region Wide Supply and Demand Analysis
When you are preparing your budgets, an incredibly valuable tool is what I refer to as the “citywide supply and demand analysis.” I didn’t come up with this, however, I […]
Use Publicly Available Data to Improve Occupancy Rate Predictions
Given that tourism is a global industry consuming a diversity of goods and services, the prediction of future trends needs to take account of the wider economic context, according to […]
Know Your Area: The Importance of Destination Marketing
A question for you: is your hotel the main reason for guests to be visiting your area? NB: This is an article from Welcome Anywhere Perhaps you have a spa […]
What Happened To Hospitality Search Marketing In 2018?
With 2018 weeks behind us, it is amazing to think about all the changes we have seen in the search world from big players like Google and Bing over the […]
The Role of Next Gen Venue Technology in Profit Optimisation
With a brand-new year stretched out ahead of us, the hospitality industry continues its forward momentum towards a more streamlined, personalised and more importantly — optimised — group business landscape […]
Cloud PMS vs On-Site PMS: Is There Still Time to Hold on?
Many of the misunderstandings surrounding new technology tend to stem from a lack of a clear understanding of how the previous generation of technology actually works. Such is the case […]
6 Hotel Data Strategies to Take Your Decision Making to The Next Level
Revenue managers have access to more data than ever before. Whether it’s internal information about the performance of various business segments or exact insights into pick-up and pace, it’s all […]
How to Evaluate the ROI of a Hotel Social Media Influencer
These days, hotel marketers are inundated with requests for complimentary accommodations, meals and more from self-dubbed social media “influencers,” promising to expose properties to the influencer’s “network of followers.” NB: […]
How to Get the Most Out of Google’s New Hotel Search Interface
A few months ago, Google began unrolling a new design for their hotel search results. With the updated design, they now display four hotels instead of three and have updated […]
