hotels

Put A Spring in Your SEO Strategy

We’ve given you the SEO essentials before, but no harm revisiting for the time of year that’s in it! As with everything in this industry, practises change and update rapidly […]

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How to Succeed in the Changing World of Metasearch

Metasearch is a tool that many potential guests use to research their trips and most look at many sites before they book. NB: This is an article from Revinate It’s […]

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monopoly hotels on piles of coins which are increasing in size to illustrate increasing value of hotel upselling

Why Can’t Hotels Drive Rates?

The firm has predicted that hotel occupancy in the US will rise to 66.2% in 2019 – a fifth straight record level. That occupancy will be driven by a 2.1% increase in demand, although this will be somewhat rebalanced with a 1.9% increase in hotel supply.

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Top Tips for Getting More Online Hotel Reviews

Despite the constant evolution of online marketing and distribution platforms and social media, online reviews remain so important. NB: This is an article from WebRezPro According to recent research, a […]

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Choose the Right Attribution Model in Google Analytics

Attribution seems like the deep end of the pool in which no digital marketers want to swim. Mostly because it’s hard to know where to start, and we’ve built our […]

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Guest Experience vs Guest Engagement: Which Matters Most?

Imagine this: You begin planning a trip to New Mexico. You ask a who lives there where to stay in Santa Fe. NB: This is an article from Runtriz The […]

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A UK Hotelier’s Guide to Promotions & Pricing in 2019

Last month’s announcement that, after an investigation by the CMA (Competition and Markets Authority), third parties are committing to changing their selling habits was welcome news for UK hoteliers. Finally, […]

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“Heart Failure”: The Leading Cause of Bad Reviews

When you read a cross-section of negative comments from online reviews and guest surveys, it’s easy to recognize a common theme across all lodging operations: “Heart failure.” NB: This is […]

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3 Tips for Successful Native Ads

Ever been drawn in by engaging content or imagery on a site, which turns out to be an interesting form of advertising? This is the beauty of native advertising. NB: […]

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6 Ways Hotel Marketing Can Generate More Leads for the Sales Team

Achieving group and meetings revenue targets can make or break your property’s annual performance. But incredibly, most hotel group sales departments lack consistent, effective marketing support and are forced to […]

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