hotels

In many hotels at the beginning of a period of declining occupancy and/or rate, the negative flow thru is very high. It’s quite easy for it to exceed negative 100%.

Think about the key decisions you are faced with during contract season and identify as part of your Revenue Management strategy how a forecast will help guide those decisions.

While a hotel can rely on a tool to take care of certain aspects of their revenue management strategy, it is equally essential hoteliers are aware tools cannot completely substitute human intelligence.

Pay-Per-Click (PPC) marketing has been the focus of much conversation amongst marketing teams recently. NB: This is an article from Screen Pilot Business owners generally want to be confident that […]

Not everyone realizes it, but data is content’s best friend. This is because content creators use data to leverage their work. NB: This is an article from hebsdigital In fact, […]

The hospitality industry is evolving at a rapid pace. From heightened guest expectations to revolutionary new-age technology, the world of travel is constantly reinventing and re-imagining itself. NB: This is […]

Travel and hospitality brands are shifting their marketing strategies to match their target guests and be a part of the mobile search game to secure their online presence. “92% of […]

For hoteliers, there is a clear difficulty in trying to make the most of your relationship with OTAs whilst being able to drive enough direct traffic to your hotel’s site. […]

We live in the age of social media influencers. Brands across the globe utilize this powerful marketing tool to promote everything from sports drinks to travel to fashion. By understanding […]

Over the last several years, we’ve seen Google become a major player in the travel industry. In the last six months in particular, Google has gone from search engine to […]