hotels

Top Tips for Getting More Online Hotel Reviews

Despite the constant evolution of online marketing and distribution platforms and social media, online reviews remain so important. NB: This is an article from WebRezPro According to recent research, a […]

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Choose the Right Attribution Model in Google Analytics

Attribution seems like the deep end of the pool in which no digital marketers want to swim. Mostly because it’s hard to know where to start, and we’ve built our […]

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Guest Experience vs Guest Engagement: Which Matters Most?

Imagine this: You begin planning a trip to New Mexico. You ask a who lives there where to stay in Santa Fe. NB: This is an article from Runtriz The […]

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A UK Hotelier’s Guide to Promotions & Pricing in 2019

Last month’s announcement that, after an investigation by the CMA (Competition and Markets Authority), third parties are committing to changing their selling habits was welcome news for UK hoteliers. Finally, […]

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“Heart Failure”: The Leading Cause of Bad Reviews

When you read a cross-section of negative comments from online reviews and guest surveys, it’s easy to recognize a common theme across all lodging operations: “Heart failure.” NB: This is […]

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3 Tips for Successful Native Ads

Ever been drawn in by engaging content or imagery on a site, which turns out to be an interesting form of advertising? This is the beauty of native advertising. NB: […]

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6 Ways Hotel Marketing Can Generate More Leads for the Sales Team

Achieving group and meetings revenue targets can make or break your property’s annual performance. But incredibly, most hotel group sales departments lack consistent, effective marketing support and are forced to […]

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Maximise Revenue: A Guide to an Optimal Group Quotation Process

Hotels may receive few to dozens of group requests daily from various partners, however with limited capacity and a need to optimize total revenue, hotels must carefully decide which groups they should make an offer for and which they should decline.

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How Google’s Hotel Search Site Could Undermine OTAs

Under the innocuous title “There’s still time to plan your perfect spring break trip,” Google’s Richard Holden published an article late last week that showcased a range of new features […]

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Improve Website Speed with Google’s Page Speed Insights Update

Google loves making changes to its search algorithm and associated tools. And in November of 2018, Google’s latest speed update affected the PageSpeed Insights tool. The victims – slow websites. […]

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