hotels

Much more than huge financial clout, the success of each brand comes down to applying a few fundamental lessons of great marketing, and these can be applied whatever your budget.

Hotel search engine marketing is important to understand so that you can drive more traffic to your website and increase the number of bookings throughout the year.

Brands are good at delivering the service and engagement skills that their leaders need but one big area remains vacant in the hotel industry. Brands don’t teach financial leadership.

The answer to the question “Why increase hotel Direct Bookings?” is straightforward. Ask yourself “whether you want to grow your hotel consistently” or “you’re happy with immediate benefits of OTA’s”.

Adopting attribute based selling in Hospitality is a logical next step, and even though there will likely be challenges to overcome during the process, the long-term reward will be worth it.

To be successful in search engine results your job with SEO is never done. You must continue to update your site, expand your reach and grow your reputation as a unique, valuable brand.

Email marketing has quickly become a vital part of a hotel’s CRM efforts, but for many, it remains a complex, uncharted landscape. The good news is, it’s not as hard as it seems.

Email marketing has quickly become a vital part of a hotel’s CRM efforts, but for many, it remains a complex, uncharted landscape. The good news is, it’s not as hard as it seems.

To reveal the full potential of your data we have defined the 4 main stages of data usage and how the data becomes the asset of the hospitality company with more technology taken place.

Hotel distribution is often seen as a duopoly held by Booking and Expedia. While they do command a sizeable market share, there are actually other channels that hoteliers are leveraging successfully.