hotels
Why Are we Dropping Rates so Close to Arrival Date?
Why Are we Dropping Rates so Close to Arrival Date? Most Revenue Managers would be used to pulling these figures and presenting them to the GM and perhaps getting ready for 40 lashes!!
Why Machine Learning Works for the Hotel Industry
The impact of machine learning on upselling has a ripple effect throughout the hotel – increased revenue, happier and better compensated front desk agents, and more satisfied guests.
Basic Dos and Don’ts to Jumpstart Your Hotel Email Marketing
Interested but not sure where to begin? Jumpstart your email marketing with this beginner guide on what basic actions to take and what common mistakes to avoid.
What Guests Expect from Online Check-In, from Airlines to Hotels
When guests arrive at your property, no one wants to worry about countless check-in paperwork. The same goes for the online experience. Keep your online check-in simple for a great experience.
Google Hotel Search: The Feature Which May Change Online Distribution
Unlike an interaction through a regular distribution channel, Google does not muzzle the hotelier when it comes to communicating with the guest, providing opportunities to improve guest loyalty.
How US Hotels Beat The Heat and Win the Booking Competition
Summer is near and that means a lot of folks will be going on vacation and booking rooms. By sending summer campaigns early and often, you can see a real increase in your summer bookings.
One Message Does Not Fit All: How Smart Hoteliers Personalize Ads
Hoteliers can not only target travelers at various stages of the purchase funnel, but based on past actions, sites they frequent and ads they’ve previously clicked on.
8 Ways to Market Your Hotel According to Season
Seasonal changes affect occupancy rates. Slow season can sometimes trigger a price war and busy seasons can end up being stressful. Here are a few tips to help:
5 Common Mistakes of Hotel Guest Review Management
Understanding the power of guest review management is a huge boon for hoteliers. And the best part is that when leveraged properly, hotels can even make money from online reviews
US Hotels Report Record High TrevPAR Despite RevPAR Decline
TRevPAR hit record highs at hotels in the U.S. in March, propelled by a 6.8 percent year-on-year increase in non-rooms revenues, which offset a 0.6 percent decrease in RevPAR
