hotels

We look at how hotel distribution has evolved and how to optimize inventory distribution. We also put emphasis on the need to generate direct bookings through your own website.

Most of us realise that Booking.com have automatically opted our hotels into their new ‘Early Payment Scheme’, but what exactly does this mean and how does it doubly affect our hotels?

Other than reach, why is it so important for us to be talking about metasearch now? It has to do with the new relevance of metasearch as per recent updates from Google.

Hotel marketing departments that don’t communicate, share resources or vital updates. The result? Marketers left in the dark about upcoming periods of weakness. Sales Managers with no leads.

As a property with a website, Google should be your friend. There are plenty of tweaks that can help you get more visitors to your page – and Google My Business is just one of these.

Unlike display ads or banner ads, native ads don’t really look like ads. They look like part of the flow of the Facebook feed. The key to native advertising is that it is non-disruptive.

Hotel packages should showcase your proximity to demand generators, any unique partnerships in the local community and further highlight your value proposition.

In many hotels at the beginning of a period of declining occupancy and/or rate, the negative flow thru is very high. It’s quite easy for it to exceed negative 100%.

Think about the key decisions you are faced with during contract season and identify as part of your Revenue Management strategy how a forecast will help guide those decisions.

While a hotel can rely on a tool to take care of certain aspects of their revenue management strategy, it is equally essential hoteliers are aware tools cannot completely substitute human intelligence.