hotels

The answer to the question “Why increase hotel Direct Bookings?” is straightforward. Ask yourself “whether you want to grow your hotel consistently” or “you’re happy with immediate benefits of OTA’s”.

Adopting attribute based selling in Hospitality is a logical next step, and even though there will likely be challenges to overcome during the process, the long-term reward will be worth it.

To be successful in search engine results your job with SEO is never done. You must continue to update your site, expand your reach and grow your reputation as a unique, valuable brand.

Email marketing has quickly become a vital part of a hotel’s CRM efforts, but for many, it remains a complex, uncharted landscape. The good news is, it’s not as hard as it seems.

Email marketing has quickly become a vital part of a hotel’s CRM efforts, but for many, it remains a complex, uncharted landscape. The good news is, it’s not as hard as it seems.

To reveal the full potential of your data we have defined the 4 main stages of data usage and how the data becomes the asset of the hospitality company with more technology taken place.

Hotel distribution is often seen as a duopoly held by Booking and Expedia. While they do command a sizeable market share, there are actually other channels that hoteliers are leveraging successfully.

While all of these advanced metasearch strategies will drive strong results for just about any campaign, their effect is much greater when applied to healthy campaigns..

As hotels strive to optimize their data strategy, we’ve compiled a best practices list that can help hotels get the most from their guest data and set the stage for marrying this with guest intelligence.

Certainly maximising your hotel revenue and increasing direct bookings is a team effort as there are many activities that will contribute to achieving your targets and desired outcomes.