hotels

When Trivago advertises in Google Hotels, it competes for clicks against its own largest advertisers, Booking Holdings and Trivago parent Expedia Group. It’s enough to make your head spin

With the Hotel PMS guest experience program and guest interaction integrations, the guest is almost always guaranteed to be recognized and appreciated, even if there are new employees.

Hotel marketing success requires daily discipline. Based on our 35 years in hotel marketing, here are the 10 daily habits we see that separate the best hotel marketers from the mediocre:

A winning digital services playbook combines sales, marketing and revenue management to steal market share. Like Superbowl winners, the playbook is a dynamic document that continues to change.

If you’re looking to increase your hotel bookings before Cricket World Cup 2019, your PMS can come in pretty handy. Applying the following tips will help you improve customer experience.

Travelers are willing to spend up to 30% more than the average daily room rates (ADRs) when they feel that they are getting a better deal by booking a package. Creating attractive packages are key to profitability.

For any hotelier, booking rooms is, of course, the most important strategy for driving profits. But disregarding the potential for ancillary revenue would be a big mistake.

Much more than huge financial clout, the success of each brand comes down to applying a few fundamental lessons of great marketing, and these can be applied whatever your budget.

Hotel search engine marketing is important to understand so that you can drive more traffic to your website and increase the number of bookings throughout the year.

Brands are good at delivering the service and engagement skills that their leaders need but one big area remains vacant in the hotel industry. Brands don’t teach financial leadership.