hotels

Ten Golden Rules on SMS to Improve the Guest Experience

SMS is one of the most personal communication channels and by far the fastest one. Surprisingly though, most hotels don’t use SMS at all to interact with their guests.

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Guest Facility Updates That Add Service Value and Boost Revenue

If you want to boost revenue, I would always recommend focusing on customer experience and improving facilities. Adding value to your services in this way will allow you to increase room rates.

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Common Customer Complaints and How Your PMS Helps Avoid Them

Your PMS is designed to streamline daily operations, so that you and your staff have more time to focus on your guests. But your PMS impacts customer service in very direct ways too.

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Must Have Hotel Revenue Strategy for More Profitability

It’s clear that we cannot rely on RevPAR alone for evaluating a Hotel’s revenue picture. There are other metrics that help us understand what could erode a hotel’s profit margins.

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Using a BI Tool to Build a Collaborative Revenue Strategy Culture

Revenue strategy requires a collaborative approach, with every stakeholder understanding how their decisions impact other departments and your bottom line. NB: This is an article from Rainmaker The powerful visualizations […]

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8 Missing Website Components That Are Costing Your Hotel Money

Here are 8 conversion-driven website components that could help you boost online reservations and profits for your business in the year ahead:

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How to Get a Fuller Picture of Your Competitors’ Room Rates

Not all room rates are created equal. As travellers, we understand this. Yet, when rate shopping as revenue managers, we can sometimes overlook this fundamental fact. If we see a […]

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Independent Hotels can Learn from Big Brand Marketing

A New Way of Thinking About Your PMS: The API First Approach

Legacy PMS make it difficult and costly to connect all systems. Even some modern, cloud-based PMS aren’t developed in a way that makes connectivity as easy and painless as it should be.

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Independent Hotels: An Action Plan to Win the Direct Booking

Building upon the customer relationship in the Dreaming, Planning and Booking phases, utilizing CRM and loyalty initiatives, hoteliers can win guest loyalty in the Experiencing and Sharing Phases.

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Google Experiments with New Hotel Search Layout

While this new layout is only a test that is available to a limited number of users, we’ve seen that Google is continuing to develop the hotel search experience and we should be prepared for more.

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