hotels

Pay-per-click (PPC) advertising and search engine optimization (SEO) are often siloed among marketing teams, completely separated from one another.

Localisation works because it increases the customer-centredness of your marketing, which is something that you must do to survive and thrive in the highly competitive hospitality industry.

Total Revenue Forecasting (TRF) enables hotels to get a better picture of both rooms revenue and ancillary revenue in order to plan more strategically.

How can hotels beat the dreaded expiration date, by getting a soon-to-be-expired room booked, even at the VERY last-minute?

In this podcast we talk about the topic of Market Segmentation and why it is so crucial to developing a strong Revenue Management strategy.

Website analytics play a very important role in improving your hotel’s online presence. By understanding the performance of your vanity hotel website, you can improve your direct bookings.

Knowing who your hotel competitors are is essential for your hotel marketing strategy. Below you will find a few key points to help you boost and enhance your property’s competitive analysis.

Once every few years, a new technology comes along that surprises and delights us. Here we discuss how hotels can adopt revolutionary new tech that can help deliver record direct revenue.

As hotels invest more in the quality of their F&B, a few simple tactics supported by a modest budget can help transform your F&B from a guest only experience to a celebrated local destination.

In the last few weeks, the Facebook empire has made some big developments to their platforms that are directly relevant to hotels, resorts, and other businesses in the hospitality industry.