hotels

In this podcast we talk with Pontus Berner and Veit Meier, from berner+becker, about the topic of Forecasting and why it is an important aspect of your Revenue Management strategy. […]

Content should be treated as an asset worthy of being produced efficiently, repurposed effectively and translated prescriptively. Not scattered like seeds with the hope it will grow new business.

Social media is not only free to use but also provides a platform for you to be authentic, share your brand, build a following, and engage with your guests and potential guests!

There is no doubt at this point that an influencer can help your brand. But, how do we measure the campaign/partnership’s results and the boost they brought to your brand’s online presence?

Let’s explore value and performance from different prospective and start to think like an owner when measuring the production value of a Hotel.

If users start removing off Facebook activity, it will impact the ability to retarget to them accurately. You won’t be able to reach all guests who visit a landing page or abandon a reservation

Looking at the competition is important and a great way to stay in the know on marketing trends. Scoping out competitors is fun, easy, and necessary to enhance your own marketing strategy.

It’s important to know that when negative reviews are managed correctly, they can actually help to create a positive impression among your existing and potential customers.

The primary role of the CRM is to enhance the guest experience — and thus increase profitability. To fulfil this role, it requires a single source of truth.

These combined components are essential when optimizing your Marriott brand website via search engine optimization. When you have finished here, consider optimizing your OTA listings.