hotels

A successful metasearch bidding strategy is far from one-size-fits-all. Adapting to macro behavioral trends as they emerge is essential for any enterprising hotel.

Uninhibited by algorithms, email marketing presents a unique opportunity to engage with your guests when they are away from your property.

When it comes to hotel advertising channels, Metasearch Advertising is the new, big kid on the block, spanning multiple platforms, multiple placements and boasting extremely healthy ROAS.

Your demand forecast provides a strong foundation for an effective growth strategy, and it leads to a number of downstream positive effects on metrics and bottom-line income

Here are a few practical ways through which you can optimize your wholesale distribution strategy and ensure better control on the distribution as well as the pricing:

RevPAR and ADR are good indicators when it comes to the top line, but they do not depict the financial reality of a hotel. It’s not a matter of RevPAR vs ADR,but rather, a change in paradigm.

While the toll of responding to hotel reviews may tempt hoteliers to ignore them, appropriate responses to negative reviews can help grow your business.

These attacks infect eCommerce websites with malicious code. Once a website is infected, payment card information is “skimmed” during a transaction without the merchant or consumer being aware.

The OTAs have dominated the direct booking space for years. But now, hotels have almost caught up. Last year, the hotel industry captured 49% of direct bookings.

Whatever size you are, no matter what type of lodging you provide, technology can get you where you want to be. Third-party connectivity products will help manage and elevate the guest experience.