hotels

In a scenario that illustrates the frequent occurrence of revenue and profit misalignment, RevPAR at hotels in the UK hit a high in July, but GOPPAR turned negative, sapped by rising costs.

Data is the facts of what happened or what’s in the process of happening. Analytics are when you begin to make discoveries from that data, derive insights and maybe make predictions.

The end of August is fast approaching, and new social media changes are coming ! Let’s take a look at all the updates that have happened in the past two weeks that will impact hotels everywhere.

Creating a hotel SEO strategy may seem daunting, but when you cut through the technical jargon, it’s relatively straightforward. It is simply about using the right words, in the right places.

Ultimately, your PMS should do more than manage your property, it should keep your property ahead of industry trends, boost profits and exceed guest expectations.

While there are many similarities, revenue and yield management are two distinct concepts. Yield management is narrower in scope focusing on selling price and volume of sales

Once your guests take notice of your personalized offers, they’ll want to start redeeming right away. How can you empower them to become active participants in your program?

Travel industry pioneers – Hotwire, Priceline, Travelocity, TripAdvisor – are SEO juggernauts. And there’s a lot of money in SEO for them. In fact, organic traffic is the #1 source of traffic for travel

For one reason or another, a number of hotels do not have the email subscriber lists they should, and hoteliers find themselves in a pickle of needing to double their email marketing lists immediately.

After all the hand-wringing hotel executives did when Airbnb first hit the marketplace, I think it’s time to stop worrying. We need to embrace it for what it is: It’s not a disruptor. It’s an augmenter.