hotels

If you are not sending out email marketing blasts, you could be missing out on a good chunk of potential revenue. Think about how often you check your own email.

Cloudy RevPAR forecasts, in the face of what promises to be an economic recession in the U.S., have hotel operators and developers wary of when the city’s hospitality market will rebound.

We all know that data is crucial for tracking the effectiveness of your digital marketing campaigns. But is the data you’re looking at really telling you the whole story?

Bai Du and Google are completely different search engines and, in order for your website to have an edge in Bai Du’s SERP, hotels need to have a strategy that is different from Google.

The worries of the Revenue Manager must shift from competition with the OTAs to the improvement of the processes and obtaining a clearer vision of the future opportunities of the demand.

Hotels in MENA suffered a 2.2% year-on-year decrease in GOPPAR in July. At $38.79, GOPPAR was more than $27 below the year-to-date average, and a low for the year so far.

While a great strategy can take considerable time and effort, metasearch is the most powerful online acquisition tool you have at your disposal. It’s time to start making the most of its potential.

An organic social presence is still very important for hotels. We know consumers research hotels via social media to help make their decision, not having a social presence could come as a red flag.

The industry is changing fast, and knowing about new digital marketing options (and how you might specifically take advantage of them) can help you stay ahead of your competition in the year ahead.

The challenge for hotels lies in figuring out what their loyalty program perks should be, whether the program value outweighs its costs, and obtaining and analyzing data to help measure the success.