hotels

Effective communication between your revenue management and marketing teams cannot be stressed enough. Exchanging data together will provide a more integrated, results-driven approach.

Compression nights across the U.S. peaked in 2015 and have been declining ever since. Supply and demand are major factors affecting compression, but it’s affecting hotels more than short-term rentals

Budgeting season is the perfect opportunity for marketing and owners to set and align expectations for the coming year. If armed with the data, the budgeting conversation should be productive.

Investing in a new website can have a huge impact on your hotel’s direct bookings and profit margins. But is now the time for your hotel to make that investment?

No hotel is created equal, and even at a single property, there will be many different periods in a hotel’s existence that require a change in approach to revenue management.

There was a time when transparency and trust were the pillar of a successful partnership. OTAs were, in the last decade, valuable partners for hotels and responsible for a more efficient distribution.

Until recently, marketers and casino revenue managers have largely looked past nuanced reinvestment calculations, because the only goal was filling the hotel and, ultimately, the casino.

Modern revenue management has transitioned from a short-term, myopic tactical focus to developing long-term, big picture strategies for both transient and group business.

Your potential guest has visited your hotel website before. You know they’re searching for a five day trip for two in August. But they still haven’t converted, or even clicked through on your banner ads.

Hotels might struggle to provide last-minute cancellation policies, therefore maximising retention of their bookings and reducing cancellations can be utilised in other aspects of the booking process.