hotels

From a hotel owner perspective, coming up with fact-based hotel projections for lost revenue in the event of a disaster will ensure smooth discussions with your insurer and moving on with rebuilding

By bidding on your branded name you are taking advantage of cheap, valuable real estate, taking control on how your hotel is presented on Google, and likely to take direct bookings back from OTAs.

Twitter is a top platform to engage with travelers online. As people look for immediate help and suggestions, it is a key platform for real-time engagement with customers and prospective guests

The epilogue of the perfect revenue budget plan after a year of daily work and experience ends with a but and a senseless stretch in the revenue target that you know already will be impossible to reach

By following these best practices, and planning a holiday campaign that goes beyond just Black Friday and Cyber Monday, you’ll be setting yourself up for success this holiday season.

More than ever, hotels are making use of the vast amounts of data available to them to streamline operations and personalize to ensure they’re hitting the mark when it comes to customer satisfaction.

Filling occupancy during the off-season remains one of the hotelier’s biggest challenges and can require a lot of creativity for your digital marketing strategy.

Despite the high competition surrounding Cyber Monday, hoteliers can still take advantage of this online shopping holiday to build brand awareness, increase website traffic, and drive bookings.

Customer acquisition and customer retention strategies are not mutually exclusive; retention strategies such as rewards or a great customer review can be effective in attracting first-time guests

On demand workspace are areas within the hotel that have been converted to desk space, meeting rooms, areas for private calls, or even coworking spaces.