hotels

With the learnings from this Instagram blog series, hotel brands and marketers can be confident that what is being distributed on social media is continuing to gain credible traction with potential guests.

Gathering guest feedback is not a simple matter of handing out a survey and hoping for the best. With the right approach, you can turn guest reviews into an important piece of your sales strategy.

Once the specific aspects of security have been considered across hotel vendors, in order to shift guest perceptions of cybersecurity, hotels are challenged with branding themselves as secure.

For the second consecutive month, hotels in the MENA region recorded a y-o-y rise in profit, a positive sign for a region where GOPPAR declines had previously abounded.

If you are not regularly looking at your Channel Mix, incorporate it into your team’s analysis. Revenue Managers, as a whole, generally do not look at Channel Mix as a data point.

Mainland Europe hotels had a positive start to the last quarter. Strong top line drove the 1.2% YOY GOPPAR increase. A combination of occupancy and average rate saw a 1.5% increase in RevPAR.

Far too often, there’s a disconnect between revenue management and sales that takes place. Consider implementing these 10 ways to mend fences between these two teams.

Your campaigns are not producing the results or ROAS you need to achieve your revenue goals. How can you fix this? Here are 5 reasons your hotel’s direct booking campaigns are not producing.

It’s crucial for you to invest in your 2020 marketing budget. Hotel ads are a necessity! Email and social media marketing, too. Finally, make sure your Google My Business profile is fully up to date.

While there is no way to send images directly to the GDS, travel agents say they use and look for property rating and photos more than information about hotel’s services, amenities or policies