hotels

At its core, an always-on strategy takes a continuous, proactive approach to digital marketing. And it is a strategy that directly responds to the changing way that consumers research and book travel.

We segment hotel customers into three broad categories based on their travel search behavior. You can use this segmentation to understand what different travelers want so you can attract them.

For hotels, the GOPPAR benchmarking metric bridges the gap between what your hotel makes and how much you’re putting into operations. You can use it to build a detailed hotel operational strategy.

These two distinct strategies are often conflated. Understanding why each strategy is important and how it fits into your hotel digital marketing efforts is essential to reaching your revenue goals.

A key challenge of hotel data management is the high diversity of information. It can be extracted from multiple websites, metasearch platforms, social media, internal docs, reports and systems.

Words have the power of changing the world. In our little big world, OTAs know too well how to use words, with travellers to sell them your hotel.

Whether it’s time to make hay while the sun shines or to batten down the hatches when storm clouds are on the horizon, you’ll always be better prepared with total revenue forecasting.

Every time the team gets a sense where they stand with their Net Revenue KPI’s the same question pops up all over again. And now what? Here are 5 ‘Now What’ actions you can take.

Two consecutive months of profit gain were spoiled as the start of the fourth quarter brought with it a year-over-year downturn in GOPPAR for U.S. hotels.

Even if you’re a veteran Facebook ads user, you may be guilty of making some of the errors on this list. But don’t feel bad! It can all be fixed. Here are some top mistakes that you want to avoid.