hotels
Maximise Your Christmas Voucher Sales
As is consistent with other years, Christmas Eve is when almost 10% of voucher sales happen. No matter when the day falls, this trend never changes! We’re clearly a nation of panic buyers…
Email Marketing Best Practices for Hotels: Building Your Email
We shared tips for building your hotel email marketing program and explained what deliverability is. In this post, we’ll tell you everything you need to include in the actual design of your email.
The Changing Landscape of Search and What That Means for Hotels
It’s up to hotels to stay on top of current marketing trends and continue to diversify the way they attract new guests. Only then will they start to recoup the organic traffic that is beginning to dwindle.
Is Black Friday Worth It? We Take an In-depth Look
After the consumer madness and mayhem of Black Friday and Cyber Monday, it’s a good time to look back on whether the results were as we expected or whether we […]
A Guide to Improving Your Website Conversion Rate
A multi channel approach to digital marketing can immediately increase your conversion rate by ensuring your website is found through a variety of sources and platforms, both paid and organically
What Is a ChatBot and Does Your Hotel Need One?
To keep your guests coming back for more, definitely consider joining the chatbot revolution – but only if your hotel is equipped and prepared for this big step.
Increase Your Visibility Through Instagrammability
Did you know that 61% of people booked a hotel after seeing it pop up on their social media feed? For today’s traveler, that perfect photo opportunity is make or break when […]
How Will 2020 Shape Up For Hotels – My Top Ten Predictions
They say all good Revenue Managers carry two things: a calculator to crunch the numbers and a crystal ball to predict the future. Here is my views on how the hotel industry will change in 2020.
OTAs Blaming Google Will Not Lead to Disruptive Innovation
Online Travel Agencies’ complaints about Google are sounding very similar to the complains that travel suppliers (hotels and airlines) have expressed towards OTAs in the past.
Tools and Strategies for a Perfect Analysis of Competitors (Part 2)
We can concentrate on the most tactical part, the operational part of the data analysis that will lead us to the definition of market positioning to conclude again on the benchmarking strategic analysis.
