hotels

With each passing year, events seem to get bigger and better, boasting exciting new technology, catering to attendees’ needs in finer detail, and bringing guests together in unique venue spaces.

The idea of steering the creation of a new booking engine can be enticing, but the best results come from evaluating your chain’s needs and picking the best solution that matches your requirements.

Experiential marketing is becoming a large player in allowing the consumer to tangibilize the product or service in question, resulting in a much larger personal investment into the brand.

For many hoteliers, digital marketing is still novel territory. Most are too busy running their operations and leaving online sales to the OTAs to give much thought toward a digital marketing strategy.

There has been a huge increase in the demand for gift vouchers across the festive period and it’s no surprise that a hotel voucher is increasing in popularity year on year.

It’s hard to believe only 15% of hotels globally leverage revenue management technology, even though revenue management practices and technology have been around for more than 30 years

What’s more frustrating than having prospects making a search on our booking engine to discover that the system returns a No Availability message when we still have rooms to sell in our hotel?

While Instagram is based on creativity and building communities, some content creators tend to focus on clickbait and misleading content rather than information that ui useful to their followers.

By reducing friction throughout the booking process and providing a personalized website experience, hotel brands can significantly boost their conversion rate.

Google has added taxes and fees to its hotel searches as part of a series of new features, allowing consumers to see both ‘nightly price’ and ‘nightly total’.