hotels

In this podcast we talk about the topic of Distribution Strategy, how this is changing for the future, what part do OTAs play and where does Google fit into this changing landscape.

It’s no secret that Instagram can be a fun and exciting way to bring your hotel’s story to life, but the struggle to balance quality of content with volume of content is a very real struggle for hoteliers.

Web designers are looking to the future and the past for inspiration. Thanks to these opposing design trends, movements and styles it’s safe to say web design in 2020 will be full of surprises.

Loyalty programs together with customer service, user reviews, and an easy to use website, are all factors that the majority of travelers consider when making their next reservation.

A hotel’s profit margin depends largely on revenue from a great pricing strategy. It’s essential hoteliers thoroughly evaluate pricing options to determine what’s best for their hotel and guests.

Upselling and cross-selling are important strategies adding value and increasing customer loyalty. When implemented successfully you should see increased ADR and incidental revenue too.

While online travel agencies are a valuable resource for keeping heads in beds and gaining exposure, the cost of bookings that come through OTA channels hardly ends at the commission.

Some Marketers have a habit of doing things in a certain way, losing sight of the negative effect. Hotel marketers have similar blind spots that affect the success and credibility of their digital strategy.

When hotels select only one point of contact to rely on data for upselling the systems inevitably rely on different data about the guest, which disrupts the overall guest experience.

Destination spas tend to track per person occupancies and package rates rather than room revenue, which is reflective of how the product is constructed for the intended guest experience.