hotels

When travellers are choosing direct bookings, you own the relationship with them. This is your chance to prove that choosing your brand amongst your hundreds of competitors is worthwhile.

Although findings currently apply to domestic travellers, the same methodology could be used to provide similar insights into how distance affects international travellers’ perceptions

As you map out your hotel performance strategy, remember that there’s more to financial capital than what you’re bringing in with a traditional hotel revenue strategy

As hotels strive to increase their market share of bookings from preferred corporate programmes, we’ve found there is a lack of information available to optimise our visibility in Concur

Understanding Book on Google is important as some booking engines that offer this connection may suggest that opting into this channel removes need to run a CPC campaign with Google Hotel Ads

No two hotels’ distribution mix is the same and they often struggle to retrieve, collect, and synthesize all of their data. This leads to missed opportunities to shift share to more profitable channels.

While 54% of people tracked personal reasons for cancellations 26% of people choose change of date and 10% cancelled as they had made an alternative booking.

A common worry is that pre-arrival upselling cannibalizes front-desk upselling, thus reducing the receptionists’ chances to upsell guests. But does that actually happen?

Competition analysis plays a vital role in shaping your strategies. It determines your strengths and shortcomings within the market. If done smartly, it gives your business a distinct advantage.

As technology and consumer behavior evolves, all businesses find themselves at the forefront of change and, certainly, hospitality is no exception. NB: This is an article from ResortPass Disruption is […]