hotels

The Race for the Customer and the Connected Trip

Even if the connected trip doesn’t come to fruition in 2020, other technology opportunities will. Focus on connected thinking to be in a position to capitalize on whatever emerges

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Why 2020 Should be the Year of MICE Revenue Management

Podcast: Why 2020 Should be the Year of MICE Revenue Management

The topic for this podcast discussion is MICE Revenue Management – what are the challenges and why this should be a much higher priority for hotels with meeting and events space

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Discover the Latest Travel Technology Buzzword of 2020

One new travel technology that has recently started to bubble up more often is the ‘connected trip.’ What the heck does that mean, and what are the opportunities and potential challenges for hotels?

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Why Segment is First Step to Creating More Personalized experiences for guests

Why Segmentation is First Step to Creating More Personalized Guest Experience

Today we take a step back to look at how hotels can use segmentation to categorize guests depending on how they booked, how long they are staying and whether they are travelling alone

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Examining Trends in Rate and Revenue Management

Although a sophisticated system can recommend an ideal rate, the human element is still crucial, especially when it comes to a hotel’s overarching rate and revenue management strategy

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10 Ways a Mobile App Can Change the Game for Your Hotel

While world travellers want to use a mobile app for hotels, and hotel app features are chosen for user-friendliness, there is a flipside – those who own hotels looking to run them from a device

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5 Ways to Ace Hospitality Marketing in 2020

5 Ways to Ace Hospitality Marketing in 2020

Recent reports confirm that digital touchpoints are integral to customer journeys in hospitality, opening up new opportunities for marketers to engage and inform.

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A Valentine’s Day Campaign to Swoon Over

Valentine’s Day is a popular time of year for couples to head off on romantic getaways. Here we look at a marketing campaign strategy to attract potential guests to your hotel over the Valentine’s period

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The Ultimate 10 Hotel Tech Checklist: Hoteliers, Are You Ready for 2020?

Hoteliers, how do you feel about your current technology stack? Does it support the goals you have for 2020 and beyond? Or is it time for an upgrade?

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The Value of Brands in Today’s Distribution Age

In an era of unprecedented distribution cost inflation, particularly in Europe, hotel brands continue to take share from unbranded hotels. The rationale for hotel owners is simple

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