hotels

Whether your property is closed or remains open, there’s no better time than today to start thinking about how to adjust your hotel’s digital marketing strategy

Having the right long-term revenue recovery strategy means having the right level of confidence in your future. Focus on sustainability and remain at the ready to make any adjustments

Hotels are closed but future awaits, let’s make the best of this suspended time and let’s plan. Here are my (personal) suggestions on how to rearrange a day in the life of a Revenue Manager

The idea of curating a “home away from home” experience is relevant now more than ever before, and finding innovative, interesting ways to provide to your guests can help you get close to that goal

Even though the hotel industry seems to be heading for a standstill right now, there are some strategies that can help you optimally minimize the commercial impact of the coronavirus crisis

The Indian hotels sector has been hit hard, grappling with significantly low demand, with very few future bookings. Essentially, all transient demand has completely vanished

Once the pandemic passes, there will inevitably be an uplift in the market, but re-entering the ads marketplace will be costly to hotels that haven’t got ahead of it

If any marketing remains live at this time, the focus should be on brand awareness, with tasteful messaging that drives traffic to valuable content

While global flight searches and bookings are inevitably declining due to travel restrictions, our data shows a very subtle and gradual upward trend in both regional and international travel from Q3 2020

So, months after we first started to see the impact of the coronavirus, what are the signals that hotel bookings are really in recovery – and what may just be a false dawn?