hotels

To ensure a strong hotel strategy, it’s important to keep across digital innovations you can leverage across channels to make greater impact on performance

The same three things that hotel shopping decisions revolve around are also the same that tend to get a shopper’s attention

Expanded drive markets are more difficult to define, however we typically segment this as up-to-6-hour and up-to-10-hour drive radius around your property

Ideally, by working effectively with OTAs, hoteliers will capture their share of demand while cautiously ensuring not to repeat past distribution mistakes

Putting successful strategies in place, like upselling, can be a great resource to increase your revenue per booking, and mitigate losses

Your social media goals can be twofold: one group of posts to build and maintain brand awareness with another group targeted at inspired potential guests

The end of cookies and mobile identifiers affects all marketers, but hotel marketers may feel it more as only a minority of hotel guests are repeat visitors

There’s no doubt Google is on the rise and we expect the likes of Tripadvisor and Trivago, described by some as zombie companies, to be acquired or lifted

Hotels invested in the need for direct booking strategies to stand out from the crowd. The booking engine layout plays an key role for the following reasons

In relation to bookings made in June, we can see 30% are for resorts or destination properties, 18% for rural properties and 24% for city/town properties