hotels

Sources said OTAs share a responsibility for the industry’s recovery after making a great deal of money selling hotel rooms they never owned

As travellers react to changing travel restrictions, the popularity of European summer and autumn holiday destinations is fluctuating

It became quickly apparent that major changes needed to be made and implemented by any hotel lucky enough to open once restrictions eased

Using influencer marketing can be more effective now than ever. Guests seeing influencers showing the “new normal” at your hotel is powerful

You can’t control the number of people who decide to travel. This means hotel revenue will be taking a hit so you must focus on upselling.

Hotels must go beyond simple distribution and try every option to “engage the customer” and convert them on your hotel/brand/loyalty site

Successfully engaging today requires sophisticated social media strategies that precisely target specific groups to measurably drive sales

Sure, it might be short-term loss of revenue, but the value gained in guest gratitude is worth way more than that in terms of future loyalty

Even though it is hard to foresee the months ahead, try to keep a bird’s eye view on the crisis and get your hotel ready for the rebound

Although very low on occupancy currently, Indian hoteliers are optimistic that domestic market and other segments will gradually return