hotels

We look at the 10 best strategies to increase your hotel’s direct bookings that affect every aspect of your hotel’s success from your booking engine onward

Lastly, the deepest level of segmentation is motivational or emotional segmentation: what emotional needs are being met by using a product or service?

Europe’s tourism revival is running into turbulence weeks after reopened borders, with rising infections in Spain and other nations causing concerns

Meeting planners and hoteliers are desperately looking for right way to return to work. We know is there are many known unknowns we have to try to plan for

The uncertainty experienced by the business ecosystem is certainly shaking the foundations of the hospitality industry too.

Here are some free Google tools you can use to help make data driven decisions and understand trends for your market and specific location

Proactive conversations with travel buyers will ensure your hotel stays hotel top-of-mind when business travel picks up again

The work we do today will help determine how quickly hotels can bounce back, so bringing back sales leaders and strong team members is critical

Perhaps no industry is impacted more by COVID-19 than the hotel industry, when movement is impeded it leaves a black stain on hotel revenue and profit

The findings clearly show the correlation between direct bookings and guest engagement, reinforcing the importance of planning a direct channel strategy