hotels

Keep in mind, there is a direct relationship between ratings and turnover. People define the experience, and experience is the marketing

For Hotels that don’t want to spend money and time answering repetitive questions, chatbots are key. However, many hotels remain hesitant

Following widespread re-instated quarantine requirements or travel warnings across Europe, we’ve seen a sharp sentiment change across EMEA

We look how Maslow’s Hierarchy of Needs helps us understand what is important in these times when considering Asian traveller buying motives

As hoteliers prepare their Q4 digital strategy, it’s important to keep a pulse on the evolving digital landscape to have a performance impact

Overnight travel came to a sudden halt. This unexpected challenge forced hotels to rethink how they communicate with consumers going forward

The power of analytics extends far beyond the travel and tourism industry’s ability to weather the storm but can serve as a critical driver.

Attribute based selling is a buyer led process. Room types are eliminated and hotels break down their product bundles into individual items

Coupling a data driven hotel performance strategy with a well-oiled sales and marketing team, hotels can kick their efforts into hyperdrive

Many hotels look to keep a certain pricing gap with their comp set. For some, this relationship is a key component of their pricing decisions