hotels

Revenue management is playing a central role in strengthening a hotel’s cash flow and financial position by driving top-line and cash position of the asset

Unless a guest is logged into your website or booking engine, each time they make a new reservation, a new profile is created leading to duplicate data

For hotels with a local target audience, having a solid Local SEO strategy is imperative, or in other words, is make or break

Many prefer a desktop device to make final purchase, that introduces the potential to lose conversions. Retargeting is an effective way to reclaim them

Google Analytics 4 comes into play and this is definitely big news for all of us, because the way GA tracks and treats data is different

One way that Hoteliers are capitalizing on the built up appetite to travel is through offering gift vouchers. We explore why this is the case

There’s an acute need to look at every dollar within this year’s budget and medium-range forecast, focusing on keeping cash burn down

Google debuts a trio of new tools and Instagram expands new Guides feature. Here are top 5 things you need to know in hotel digital marketing

We work with inventory that is time dependent. developing an effective sales strategy must work hand in hand with revenue management theory

As you know the front office is the command post for your operation. Making sure you have solid internal controls at the desk is mission-critical