hotels

booking.com are one of many otas who charge hotels fees

Booking’s Sponsored Benefit is Just Discount for Advance Payment

The “Booking Sponsored Benefit” is nothing else but “discount for advance payment” which is applied to the customer when the following conditions are met:

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Building Guest Personas Reflective of a More Complex World

Creating, or updating, guest personas for your hotel may seem a daunting task. However, as with all successful strategies the devil is in the detail

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Maximizing Hotel Space for More Profit

Hoteliers need to look at all hotel spaces available to them, but being on-property daily can make it difficult to see the opportunities that could exist

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Price Driven Recovery Would be a ‘Terrible Move’ for Travel

A price driven recovery from the Covid crisis would be a “terrible move” because customers are willing to spend more on travelling “better”

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Hotel Room Wholesalers: Who Are They and What Do They Do?

Wholesalers can play a major role in the way you distribute your hotel rooms and rates. They will never distribute your inventory directly to travellers

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Prepare Now For The Return of Groups and Meetings

No hotel revenues have been impacted as dramatically as traditional meetings and events, leading many to wonder whether it will ever return to same levels

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The Direct Booking Battle Is Hand-to-Hand Combat, Not Aerial Strafing

In the hotel distribution space, the most important opportunities to encourage direct booking, and re-book future stays, occur through human interactions

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Leisure Will Steer European Hotels’ Course to Recovery

Recovery in leisure travel will be supported by pent-up demand and accumulated savings, although timing will be influenced by pandemic containment measures

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Rethinking Hotel Distribution Channels

Every hotel uses similar tools for distribution and OTAs have become a commodity. That means it’s harder for smaller hotels or chains to stand out

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Time to Plan for Restart – Travelers Gaining Confidence

Travelers reveal growing confidence in a return to air travel, frustration with current restrictions, and acceptance of a travel app for health credentials

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