hotels

Ad Targeting: Are Facebook Lookalike Audiences Effective?

Advertise smarter, not harder! Facebook lookalike audiences may seem confusing, but our quick guide to this useful targeting tool can improve your conversion rates dramatically. NB: This is an article […]

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Time to Reconnect: 7 Ways Hybrid Events Benefit Venues and Planners

While the prospect of hybrid events seem daunting, they have the potential to increase both venue and planners reach and brand awareness significantly

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How Hotels with Nimble Technology Have an Advantage

Hotels are going to fill up; no doubt about that. Properties with the most agile platforms will be most effective at pricing and yielding highest RevPAR

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Pivot to Virtual Meetings Leads to Changes in Future of Corporate Events

The study examines how US and Canada-based travel meetings and events planners are managing their corporate meetings in the year ahead

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Automating Personalisation to Improve Customer Experience and Boost Revenue

Automating your guest personalisation does not mean bombarding them with loads of irrelevant deals or adding countless options to your booking engine

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Hotels Slowly Recouping Business, When Will Corporate Guests Return?

Predicting the return of corporate travel would be a cinch if foretelling the future was foolproof. No one, however, has that extraordinary prescience

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US Hotel Demand, Occupancy, ADR and RevPAR Hit Near Pandemic High

Signs late last week pointed to a negative hotel performance impact from the hacking of the Colonial Pipeline and resulting gas shortages

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A Customer Centric Approach to Marketing in a Privacy First World

Companies that are no longer able to personalize their outreach to a customer at scale may have to spend around 10 to 20 percent more on marketing and sales

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Positive Signs for a Return to Business Travel (GBTA Poll)

“It’s reassuring to see so much momentum for a return to business travel, with more optimism, willingness to travel and an increase in bookings

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thumbnail of video interview about hotel mindset is it more nokia or apple

The Hotel Mindset: Is It More Like Nokia or Apple?

Has the hotel sector used the pandemic to develop a more customer centric approach to it’s product, pricing and promotions or will it revert back to type

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