hotels
How to Conduct a Displacement Analysis For Your Hotel
The key metric in such an analysis is displacement: the revenue potential lost – or displaced – by a hotel, incurs when accepting one booking over another
Beat the Competition: How to Select the Right Comp Set
Regularly reviewing and updating your comp set will ensure your benchmarking remains relevant and you continue to capture a larger market share
Crafting a Strategic Reputation Action Plan for Your Hotel Portfolio
Post-pandemic, hotels felt insulated within their 4-star reputation, but one-in-five travelers would not look at reviews that are more than two months old
10 Ways to Use Automated Messaging in Your Hotel
The most challenging part of creating conversational guest messaging is knowing where to start. But staying connected with guests has never been easier
7 Simple Ways to Personalize the Guest Experience
A good PMS allows you to record stay history, contact information, and other details in guest profiles, so you know what makes each person tick
Pre-Arrival Communication: 4 Ways to Wow Hotel Guests
But the goal is not just communication – it’s to create positive guest experiences that translate into brand loyalty and repeat business
Hotel Hot Seat Day 2: RMS to the Rescue (Event Re-Run)
Day 2 of HOTEL HOT SEAT features RMS by Lybra, Hotellistat, XLR8 and BEONx. Revenue management expert speakers include
Holistic Hospitality Marketing
A holistic marketing approach involves a 360-degree view of all hotel marketing operations to identify improvement areas and growth opportunities
Leveraging AI for Dynamic Revenue Optimization
Dynamic revenue optimization is the practice of adjusting prices in real-time based on demand, market trends, and various other factors
Empowering Hotel Revenue Strategy Through AI and Causal ML
Should revenue managers interact heavily with an AI RMS or trust automation? What is the impact of overrides on revenue?
