hotels

The initial website exposure is the first step in convincing guests that your hotel is their perfect match and that exposure begins on the landing page

Even if you are unable to offer the cheapest rate online, the data shows that when a hotel’s prices are in parity on metasearch conversion rate doubles

To increase your hotel average length of stay, you need to up the LOS. When you look at this scenario carefully, there are three aspects to increasing LOS

Demand for travel to Spanish destinations is in sharp decline and the negative trend is continuing for third consecutive week; due to worsening fourth wave

Hotels who are looking to build customer loyalty or increase guest retention should focus on improving hotel service, guest perception, and guest experience

Using colour psychology to increase bookings isn’t about “tricking” guests. It’s about being aware of how your hotel brand’s colours convey the right mood

Evan though domestic demand has returned, and exceeded some pre-pandemic levels, the lack of international travel means a reduced overall travel market

However, unlike in 2019, we expect further performance deterioration ahead as business group demand will not pick up slack of waning leisure room demand

Before you start a blog, open an Instagram account or gather email addresses for your hotel, you need to choose goals for your digital marketing campaign

We cover a few examples to help you understand what situations you may encounter with these new travelers and their changing expectations