hotels

With increasing guest acquisition costs through OTAs, hoteliers need to rethink distribution, their effective channel strategy, and recharge direct bookings

If we make guests use tech out of thinly disguised objective to cut labor costs, then hotel rooms become a commodity with only differentiator being price

Traditional hotel benchmarking tends to be based on occupancy and rates, with no visibility on how the end result came to be. We thought you needed more

You have a room at $100. If you sign up for Flash Deals, that room will sell for $70, less average commission rate of 20% – so the room earns you $56

Google is penetrating the hotel distribution vertical with Google Hotel Ads. What does this offer hotels in terms of revenue management and marketing?

Carefully planning offers and showcasing effectively across your site, will not only drive more guests to book direct but return without OTAs being involved

The result of poor hotel staff communication is an upset guest or blown booking opportunity leading to poor guest engagement and lower satisfaction scores

If your content and imagery is refreshed, it can encourage travellers to visit other pages and explore the site further which might help convert a booking 

Corporate travel is being re-evaluated based on impact to bottom line, the environment, and how well they can be replaced by widely adopted tech platforms

Asia Pacific has a way to go before the region is back to pre-pandemic level. Northeast Asia are ahead of 2020 levels but pacing at roughly half of 2019