hotels

calculator and balance sheet reflecting the importance of understanding the dos donts and forecast factor of hotel budgeting in 2026

How a Detailed Hotel Marketing Audit Helps Determine Budget

Before you decide on marketing expenses for 2022, take a step back and see where you sit today in the online marketplace

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Google Hotel Ads, The OTA Disrupter Your Hotel Needs Now

They have pushed the visibility of Google Hotel Ads into the knowledge panel, into the SERP and as the ultimate call to action in Google hotel search

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two puzzle pieces coming together reflecting expert partner hotel Tech updates

How an RMS Can Help in Periods of Low Demand

Uncertainty is real! We don’t know the forecast perfectly nor demand function. A modern RMS works 24/7 to adjust to uncertainty and to quickly adapt pricing

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image of lybra travel flight search in europe

European Travel Unstable Due to Delta – Some Thriving & Others Collapsing

The travel industry has been affected both by fear of contagion of the Delta Variant, but also reintroduction of travel restrictions by European countries

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‘Forever Changed’: CEOs Are Dooming Business Travel, Maybe for Good

A majority of survey respondents plan to cut travel budgets between 20% and 40%, with two in three slashing both internal and external in-person meetings

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Meta Vs Search PPC – Why You Need to be Doing Both

You need to be seen everywhere and by doing both Meta PPC and Search PPC you’ll own more of the search engine results page (SERP)

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10 Top Tips for Improving Your Tripadvisor Ranking

As many guests are booking directly on Tripadvisor, your hotel needs to do everything in its power to rank higher and stand out from your competition

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Room Feature Combinations & Attribute Based Selling

Change the way you set up your room inventory and start to revolutionize the way you sell to make more revenue and increase customer satisfaction!

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Instagram Marketing for Hotels: The Ultimate Guide

Over the last decade, Instagram has changed the face of online marketing. NB: This is an article from Cvent Appealing to travellers, adventurers, and explorers, Instagram has become a go-to […]

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Retargeting Strategies in a Cookieless World

Is retargeting a big part of your online marketing strategy? You’re not alone. NB: This is an article from Sojern Retargeting is a cornerstone to digital marketing for travel marketers […]

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